Everest Delivers a Media Planning Framework

Client Profile

Our client is a leading media planner whose web-application platform provides the framework for planning and tracking media campaigns, among other services.

Media-campaign planning and execution is time-intensive and requires significant manual work that is highly prone to error — including collecting quotes from scores of vendors and applying specific business rules to different media types. In addition to being challenging for planners, the manual work is a serious obstacle to data consistency and quality — and turnaround times. Taking a full week to plan a campaign was not unusual.

Project Needs

As the in-house team focused on core-business planning and execution, the client contracted with Everest Consultants to develop and maintain the application framework. Everest’s scope of work included:

  • Analyzing the business requirements and designing the work flows
  • Building the core components of the framework for reusability
  • Testing and verification of the application with real-time data


  • Distributed teams and multiple stakeholders
  • Release cycles developed in accordance with stakeholders’ priorities

Technology and Tools

  • PHP and MySQL
  • Google Maps API
  • Responsive Web design
  • Cloud-based file management system


 Our risk-based testing knowledge and experience enabled us to help the client deliver a relatively bug-free product within their time, resource, and budget constraints. In addition, the finished project:

  • Reduced media-planning time from 40 hours to 15 minutes
  • Reduced product backlog meant increased velocity for added features and releases, helping the client achieve its time-to-market goals
  • Automatically exported files to PowerPoint and Excel
  • Reduced the time needed to fix defects and for regression testing
  • Achieved a defect-removal efficiency rate of more than 95%
About Everest Consultants, Inc.

Founded in 1993 in the heart of Oregon’s Silicon Forest, we provide application development, maintenance, testing and support services that meet the unique and complex needs of clients around the globe.

Connect with Everest Consultants to make IT happen
(503) 643-3990 | www.everestinc.com

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